London 2012: Did The Olympics Sponsors Win?
Now that the Summer Olympics has come to a close, we have an opportunity to reflect back and see if all the pomp-and-circumstance amounted to any substantial financial benefit for the parties…
Olympics
London 2012 Olympic Sponsor Update: Looking Good, and More to Go
The Olympics are officially in top gear bringing excitement across multiple levels of sport. Days ago we watched Michael Phelps make history, winning his 19th medal, making him the most decorated…
Olympic Ad Testings Show Extremely Positive Results
Of the $1 billion that NBC (CMSC) has already sold in television advertisements for the 2012 London Olympics, much of it will be dedicated to the official partners of the games. Recent testing of…
London 2012 Olympic Partner Stock Update: So Far So Good
The Olympics are a little over a week away, and we’re so excited we can barely contain ourselves. Assuming you share our love for Team USA and the Olympics we wanted to offer an update for the…
2012 London Summer Olympic Sponsors
The summer Olympic games are almost upon us. Held in London this year, the largest global sporting competition in the world will generate large television audiences and bring thousands of…
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