The U.S. Open is well-underway, as the tennis tournament runs between August 27 and September 9 this year. The audience size is enormous, an important point for advertisers and sponsors for the event. Here are the statistics from last year (2011):
- 650,000 fans attended the grounds
- 53.1 million viewers watched the even on CBS Sports (CBS)
- USOpen.org received 15,421,675 unique visitors
- Total visits reached 51,868,345 on USOpen.org
- 3.1 million hours of live streaming was consumed
- Mobile traffic reached over 84.35 million page views
Typically, companies which are keen to advertise also have a healthy business. Companies struggling in their business tend to cut back on spending. Advertising spend is usually one of the first areas to get cut at times of struggle.
The U.S. listed companies who are poised to make a good return on their investment advertising for the U.S. Open tournament are listed below:
1. JPMorgan Chase & Co. (JPM, Earnings, Analysts, Financials): Provides various financial services worldwide. Market cap at $140.17B, most recent closing price at $36.90.
2. American Express Company (AXP, Earnings, Analysts, Financials): Provides charge and credit payment card products, and travel-related services worldwide. Market cap at $64.81B, most recent closing price at $57.17.
3. International Business Machines Corp. (IBM, Earnings, Analysts, Financials): Provides information technology (IT) products and services worldwide. Market cap at $220.98B, most recent closing price at $193.37. This year, IBM is serving up streams of data and statistical information to an Apple (APPL) iPad app. IBM is a player in “big data” analytics.
4. Xerox Corp. (XRX, Earnings, Analysts, Financials): Engages in the development, manufacture, marketing, service, and finance of document equipment, software, solutions, and services worldwide. Market cap at $9.58B, most recent closing price at $7.33.
5. The New York Times Company (NYT, Earnings, Analysts, Financials): Operates as a diversified media company in the United States. Market cap at $1.36B, most recent closing price at $9.16.
6. Tiffany & Co. (TIF, Earnings, Analysts, Financials): Engages in the design, manufacture, and retail of fine jewelry worldwide. Market cap at $7.82B, most recent closing price at $61.72.
7. CBS Corporation (CBS, Earnings, Analysts, Financials): Operates as a mass media company in the United States and internationally. Market cap at $23.04B, most recent closing price at $36.0.
8. Walt Disney Co. (DIS, Earnings, Analysts, Financials): Operates as an entertainment company worldwide. Market cap at $88.67B, most recent closing price at $49.42. Disney owns U.S. Open- sponsor ESPN2
9. Pepsico, Inc. (PEP, Earnings, Analysts, Financials): Engages in the manufacture, marketing, and sale of foods, snacks, and carbonated and non-carbonated beverages worldwide. Market cap at $112.33B, most recent closing price at $72.18. Pepsi owns Gatorade.
10. Ralph Lauren Corporation (RL, Earnings, Analysts, Financials): Engages in the design, marketing, and distribution of lifestyle products. Market cap at $14.39B, most recent closing price at $157.84.
11. Starwood Hotels & Resorts Worldwide Inc. (HOT, Earnings, Analysts, Financials): Operates as a hotel and leisure company worldwide. Market cap at $10.74B, most recent closing price at $54.69. Starwood owns Westin Hotels and Resources.
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Dig Deeper: Access Company Snapshots, Charts, Filings
- JPMorgan Chase & Co. (JPM, Chart, Download SEC Filings)
- American Express Company (AXP, Chart, Download SEC Filings)
- International Business Machines Corp. (IBM, Chart, Download SEC Filings)
- Xerox Corp. (XRX, Chart, Download SEC Filings)
- The New York Times Company (NYT, Chart, Download SEC Filings)
- Tiffany & Co. (TIF, Chart, Download SEC Filings)
- CBS Corporation (CBS, Chart, Download SEC Filings)
- Walt Disney Co. (DIS, Chart, Download SEC Filings)
- Pepsico, Inc. (PEP, Chart, Download SEC Filings)
- Ralph Lauren Corporation (RL, Chart, Download SEC Filings)
- Starwood Hotels & Resorts Worldwide Inc. (HOT, Chart, Download SEC Filings)
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Chris, you're only ranked 6th?