Did you miss your chance to see the King of Rock n’ Roll perform live? Now you’ll have your second chance…sort of.
Digital Domain Media Group (DDMG) is at it again. The company made a huge splash in the media at the music festival Coachella back in April where they released their “hologram” technology. DDMG placed a holographic Tupac on stage with Snoop Dogg at the show, instantly generating buzz. (To view the whole article click here.)
Recently, DDMG completed a deal with institutional investors on June 8th, raising $10.5 million. They also formed a deal with CORE media group, a firm behind Elvis Presley Enterprises and American Idol.
The Chief Creative officer at DDMG, Ed Ulbrich, told MTV News, “We’re in the creative development stages now. Instead of a single application we’re looking to bring Elvis back across a host of platforms, including live concerts in venues.”
The company would not tell MTV News, but Doors Manager Jeff Jampol did tell Billboard on Wednesday that Jim Morrison will be one of the next legends created along with Jimi Hendrix.
The key to the performance is that they do not want to simply copy a past concert. Each performance will be unique, a totally new show.
Not Just Holograms
One thing many people don’t know about Digital Domain is that they are an Oscar winning company. They’ve won an Academy Award for visual effects in The Curious Case of Benjamin Button. They also worked on films like Titanic and Transformers.
They are currently working on a live-action motion picture, Ender’s Game. They also work through subsidiary Tradition Studios where they produce family friendly animated movies.
Press “Play” on the Turbo Chart to see how DDMG has performed relative to the S&P 500 index. You can see how shares took off in April once the Coachella Tupac performance made headlines.
Written by Ryan Horch