by: Brett Hershman, Benzinga Staff Writer
2017 is expected to boast the biggest Halloween spend on record.
In a surprising statistic, American men are projected to spend more money on Halloween than women this year.
According to a report from Statista, on average, an American male will spend $96 dollars on Halloween this year compared to the females, who on average will spend $77.
This Halloween season is projecting to see record spending, up 8 percent year over year to $9.1 billion, according to the National Retail Federation.
For kids, action hero/superhero costumes are expected to be the most popular, while adults will opt for scarier options. A witch will be the most popular costume among adults. For Fido, blending into the pumpkin patch will be the goal of this year's ghoulish getup.
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