Will Ray Ban frames be enough to make Google Glass cool?

Will Ray Ban frames be enough to make Google Glass cool?

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Google Glass still draws skeptical laughs, but some stylish Italians might be able to turn that around. 

Out in San Francisco they have already popularized the term "glassholes," writes the satirist Gary Shtyengart – one of the first east-coasters invited to try the device for a review in The New Yorker

Shtyengart isn't the only one to approach the Google Glass (GOOG) with a mixture of awe and skepticism. On one hand are jokes about device's voice-recognition and a wariness about being "plugged in" to newsfeeds for every waking hour.

And on the other is an unmistakable enthusiasm for the idea of wearable technology. While it's still hard to see why the typical consumer might shell out $1,500 for an item that can't really do much that an smartphone can't – the personalized applications for Glass are pretty nifty, from chefs making instructional videos to bikers mapping their routes. 

In a sign that the Google Glass is getting closer to market – the company announced yesterday that it had partnered with the eye-glasses giant Luxottica (LUX) to develop designer frames. 

Would trendy brands be enough to shake the niche reputation of Glass's users?

The partnership with Luxottica also reveals Google's desire to make more marketable hardware, and the need to mimic Apple (AAPL)'s ability to make products that are both helpful and cool. That has to be disconcerting for the iPhone pioneer, whose ambitions to move into TV streaming alongside Comcast (CMCSA) seem close to falling through. 

Will Google Glass's long-awaited rollout be a hit or flop? Let us know what you think in the comments. 

Click on the interactive chart to view data over time. 

1.Luxottica Group SpA (LUX, Earnings, Analysts, Financials):Provides luxury and sport/performance eyewear worldwide. Market cap at $24.96B, most recent closing price at $52.87.


2.Google Inc. (GOOG, Earnings, Analysts, Financials):The world's most popular search engine. Market cap at $396.12B, most recent closing price at $1183.04.


3.Apple Inc. (AAPL, Earnings, Analysts, Financials):Designs, manufactures, and markets PCs, mobile devices, and portable digital music players, and sells related software, services, and third-party digital applications. Market cap at $477.49B, most recent closing price at $532.87.


4.Comcast Corporation (CMCSA, Earnings, Analysts, Financials):Provides entertainment, information, and communications products and services in the United States and internationally. Market cap at $130.65B, most recent closing price at $50.0.


(List compiled by James Dennin. Return data sourced from Zacks Investment Research. All other data sourced from Finviz.)

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