Papa John’s Faces Backlash Following Report Of Founder’s Racial Slur

Papa John’s Faces Backlash Following Report Of Founder’s Racial Slur

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by: Hannah Genig, Benzinga Staff Writer

 

Papa John's International, Inc. PZZA 3.13% founder and chairman John Schnatter has been heavy in the limelight this past year. And not in a good way.

 

 

What Happened

After some publicity issues with the NFL and its commissioner Roger Goodell, Schnatter stepped down as CEO of the pizza company back in January.

Just when it seemed that the dust was settling, Forbes reported Wednesday that Schnatter used racist language during a May conference call between Papa John's executives and their marketing agency Laundry Service. The conference call was intended to serve as a simulation to practice public-relations situations.

The exercise obviously didn't have much success, as Schnatter reportedly used the N-word and described racial violence that he had personally witnessed, in detail.

According to Forbes, Schnatter defended his actions by saying his intent of the comments was to show how strongly he disliked racism.

 

 

Why It's Important

According to a statement released by the company, “Papa John’s condemns racism and any insensitive language, no matter the situation or setting. … We take great pride in the diversity of the Papa John’s family, though diversity and inclusion is an area we will continue to strive to do better.”

Laundry Service has devised a plan to terminate its contract with the pizza company.

 

 

What's Next

Papa John's shares dropped as much as 6 percent Wednesday, which accounts for nearly $96 million in market value.

At time of publication, shares were trading around $49.37, down 2.8 percent on the day. Shares were trading above the $70 level one year ago.

 

© 2018 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

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