Colder than Cold: Beer Wars Take a Frosty Turn

Colder than Cold: Beer Wars Take a Frosty Turn

Research  these Stocks on Kapitall’s Playground Now

 
research now

I don't know if you've heard, but Coors Light – owned by Molson Coors Brewing (TAP) – has a revolutionary new can, if you can think of aluminum containers for beer in such terms. In fact, they've introduced an array of new "technology" designed to improve your drinking experience. Among the host of so-called innovations listed on their website, there's the "Super Cold Draft" which gets your beer "colder than cold" and a "cold activation window" that allows you to make sure your cans are properly chilled before purchasing (also known as a hole in a box).

If you're skeptical about some of the claims Coors is making about the ingenuity behind its aluminum cans, you're probably a Budweiser drinker. Anheuser Busch (BUD) has succeeded in generating some negative publicity for the Colorado brewer. A case brought before the Advertising Self-Regulatory Council is even prompting some backlash as the agency has forwarded the compaint to the Federal Trade Commission. 

This is not the first time Molson's clever marketers have come under fire. Earlier this month the company was in the news as small brewers decried what they considered a "crafty" attempt to horn in on the market for craft beer, by making Blue Moon appear to be a smaller, independent company. While the Molson name may not appear on Blue Moon's bottles, the brand is making waves, with a market share that has risen consistently since it was first developed – Blue Moon now accounts for about 1% of the total beer market.  

For the record, Coors has already released a statement that while the advertising was "truthful," if a bit embellished (hardly a sin in advertising), it is ending the campaign this fall. So if you're dying to get your hands on some of its "super-cold" new products, you might want to hurry up.

Looking for more investing ideas in beer? Check out our infographic about the craft beer industry.  

How will the public react to Coors' marketing tactics? Use the list below to begin your own analysis. 

1. Anheuser-Busch InBev (BUD, Earnings, Analysts, Financials): Engages in brewing and selling beer in North America, Latin America, Europe, and the Asia Pacific. Market cap at $160.78B, most recent closing price at $100.03.

 

 

2. Molson Coors Brewing (TAP, Earnings, Analysts, Financials): Distributes beer brands. Market cap at $9.61B, most recent closing price at $52.52.

 

 

(List compiled by James Dennin. All financial data sourced from Finviz.)

Analyze These Ideas: Getting Started

Dig Deeper: Access Company Snapshots, Charts, Filings

ABOUT US
Kapitall Wire offers free cutting edge investing ideas, intended for educational information purposes only. It should not be construed as an offer to buy or sell securities, or any other product or service provided by Kapitall Inc., and its affiliate companies.

Kapitall Wire is a division of Kapitall Inc – a revolutionary investing platform that makes it easy to learn about investing and to trade. Open a free account today to get access to virtual cash portfolios, cutting-edge tools and insights, and a live brokerage platform.

Securities products and services are offered by Kapitall Generation, LLC – a FINRA/SIPC member. Kapitall Generation is a wholly owned subsidiary of Kapitall, Inc. 

stockstarsbanners640x1362jpg

10 responses to “Colder than Cold: Beer Wars Take a Frosty Turn”

  1. Carmel says:

    That's very interesting. I really like the idea of new cans and the fact they keep the beer colder than usual. Thanks for sharing!

  2. Grey Lishi says:

    Interesting what opinion is about government and civil http://choroba-parkinsona.pl/objawy-parkinsona/

  3. I must say i make sure that this articles with this blog site have become nice and intensely informative in addition to helpful to viewers. The materials involved in the document can be quite comprehensive, straightforward and will become paid for. I adore reading through preferably I am able to give some other viewers.

  4. Xavi says:

    I am very happy to read this post. I like to drink beer. As such a person I think this is a happy news regarding the new revolutionary changes in this field. non reflective glass Thank you very much for sharing this post!

  5. zipline kit says:

    This post is very much informative and I think it helps to know the current view upon the concept of delivering beer. There are lots of things to be considered in this circumstance. Keep sharing more posts on this blog!

  6. nice says:

    Typically the ever-changing universe of fashion can make it an especially challenging profession for form conscious individuals to stay their have wardrobes active. One fantastic day some people buy the right dress accompanied by a month soon after.style under cover magazine

  7. nice says:

    All the ever-changing domain of fashion causes it to become an particularly challenging activity for trend conscious individuals to continue their personally own wardrobes today's. One wonderful day these consumers buy a superb dress and then a month at a later point.general magazine

  8. nice says:

    The actual Old Catholic Times remind me of these bags that once strike the wardrobes associated with commoners. In some way, with the actual passage of your time they gradually faded, along with many fashionable or traditional looking bagpacks getting their location.fashion designer jobs

  9. nice says:

    Completely new have long been the person of an accident caused from someone’s negligent procedures? Then uncovering apersonal trauma lawyer is the next growth phase you have got to take in opposition to receiving typically the financial reparation you reqfashion b2c

  10. nice says:

    This Old Catholic Days to weeks remind me of the people bags which often once attack the wardrobes connected with commoners. By some means, with this passage of their time they slowly but surely faded, having many trendy or old-fashioned looking bagpacks acquiring their area.gallery of fashion art

Leave a Reply

Your email address will not be published. Required fields are marked *

wirebanner1jpg
  • See Most Recent Articles