by: Hannah Genig, Benzinga Staff Writer
Apple, Inc. AAPL 0.53%’s streaming service Apple Music has spent significant time in the limelight lately, from Drake’s achievements with "Scorpion" to the recent HomePod advertisement with DJ Khaled.
Spotify Technology SPOT 3.9% continues to drive competition, but is widening its lead over Apple's service, according to a new study.
Spotify has gained significant momentum in the last three years, according to research from Statista.
In 2015, Spotify reported 20 million more subscribers than Apple Music, and the gap continues to broaden. Spotify now has 83 million paid subscribers versus Apple Music’s 40 million, according to the study.
You will find more infographics at Statista
Why It’s Important
Apple Music appeared to be an unstoppable force upon its release. With a strong brand recognition and large customer base, Apple seemed to be a tough opponent to beat. Yet Spotify has continued to integrate new, no-commitment methods of engaging consumers.
While Spotify’s free service includes advertisements and limited song freedom, the service allows customers to try it out before committing to premium membership costs. Apple Music does not have this option.
Both streaming services use innovative methods to attract those who are willing to pay for music, but Spotify will likely continue to lead in paid subscriber numbers.
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