by: Jayson Derrick, Benzinga Staff Writer
Black Friday appears to have been a successful selling event for retailers, as traffic levels remained solid while ShopperTrak reported a less than 1 percent decrease in foot traffic in stores.
Online commerce remains a "key avenue for growth" for retailers but foot traffic levels were "broadly solid" across multiple store check throughout Black Friday. Here is a summary of how some of the most notable physical and digital retailers performed during the selling event.
- Bed Bath & Beyond Inc. BBBY 0.44% was slightly more aggressive in promotions but overall "uninspiring" with undifferentiated promotions versus its peers.
- Best Buy Co Inc BBY 0.02% gained market share and saw healthy traffic. The company's credit turnaround is also gaining momentum.
- Conn's Inc CONN 1.89% likely benefited from the impact of Hurricane Harvey in impacted markets which represents around 20 percent of total sales.
- Mattel, Inc. MAT 1.03% and Hasbro, Inc. HAS 0.7%: overall both companies performed "OK" but it's too early to draw conclusions. However, smaller and mostly private toy companies likely overshadowed Mattel and Hasbro throughout the weekend.
Softlines and eCommerce
- Amazon.com, Inc. AMZN 0.87% continued to focus on fashion and devices, including $20 to $50 off Amazon devices and 30 to 50 percent off Prime-exclusive deals on clothing.
- Gap Inc GPS 1.62%'s Black Friday promotions were similar to last year (50 percent off the entire store) but was increased slightly to an extra 10 percent off online purchases ahead of Cyber Monday.
- Wal-Mart Stores Inc WMT 0.21% offered the same promotion as last year where deals across many product categories were available online at 12:01 a.m. Thanksgiving morning and in stores as of 6:00 p.m.
- G-III Apparel Group, Ltd. GIII 0.93% benefited from strong sales of cold weather goods and the company could have been an outsized winner.
Household and Personal Care
- Ulta Beauty Inc ULTA 1.09% saw "good" store traffic on Thanksgiving evening and Black Friday with lots of new membership signups for its loyalty program.
- Estee Lauder Companies Inc EL 0.82%: Specialty beauty companies offered lots of compelling gift sets and saw busy foot traffic.
- Newell Brands Inc NWL 1.76% was incrementally promotional which could boost sales but at the expense of margins.
- Helen of Troy Limited HELE 0.17% heavily promoted its water bottles which could similarly weigh on margins.
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