Amazon’s Book Business: J.K. Rowling Moves Onto Adult Novels

Amazon’s Book Business: J.K. Rowling Moves Onto Adult Novels

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Publishers Little, Brown and Company has released the design for the front cover of J.K. Rowling’s first book after the Harry Potter series, The Casual Vacancy. A summary of the book only mentions what Potter fans would refer to as “Muggles”, which might be a slight disappointment to some.

The cover of the book does well to lead the reader out of their childhood fantasies and into a more risqué storyline. The cover shows a black ‘X’ in the center with the book title scrawled across the lower half in a ‘50s style. The first thought that popped into my head was ‘Sin City’.

The timing of this book is almost perfect because the original Harry Potter readers are all adults now. They might be ready to move past their youth and into a new adult reading horizon. Who better to take them than the very same author that enveloped much of their childhood?

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Many people have forgotten about the success of Amazon’s book business, when in reality, it is a dominating force in their overall business, especially with the popularity of the Kindle. In fact, the rise of e-readers allows readers to more discreetly carry around their favorite smutty or nerdy books they might not want to otherwise. Just think of guilty pleasures like Fifty Shades of Grey and Twilight and other addictions like the Potter series. This leads to higher books sales for the Kindle.

And Amazon did incredibly well for themselves with physical Harry Potter book sales, seeing increased site traffic and overall purchases – there's no reason Harry Potter readers of old will not take the same route to purchase the latest Rowling book.

When it comes down to it, even in the rise of the digital age we have to wonder if Amazon will be blowing away analyst expectations with higher book sales this quarter and going forward.

Do you think they will continue to see such success with book sales and downloads?

Interactive Chart: Use the Compar-O-Matic to compare analyst ratings for the stocks mentioned below:


“1. Inc. (AMZN, Earnings, Analysts, Financials): Operates as an online retailer in North America and internationally. Large online book-seller and creator of the Kindle e-readers. Market cap at $103.41B, most recent closing price at $229.45.


“2. Apple Inc. (AAPL, Earnings, Analysts, Financials): Designs, manufactures, and markets personal computers, mobile communication and media devices, and portable digital music players, as well as sells related software, services, peripherals, networking solutions, and third-party digital content and applications worldwide. The iPhone and iPad are popular devices on which to read e-books. Market cap at $560.49B, most recent closing price at $599.41.


“3. Barnes & Noble, Inc. (BKS, Earnings, Analysts, Financials): Operates as a content, commerce, and technology company in the United States. Still a popular go-to for book purchases. Also creator the the Nook e-reader. Market cap at $995.03M, most recent closing price at $16.95.



“4. Books-A-Million Inc. (BAMM, Earnings, Analysts, Financials): Market cap at $50.30M, most recent closing price at $3.15.





(Written by Danny Guttridge)


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2 Responses to “Amazon’s Book Business: J.K. Rowling Moves Onto Adult Novels”

  1. Ronie Melvar says:

    Yes, the book might be perfect for then-young-now-adult Harry Potter readers. However, I wonder how this will affect kids who are just getting hooked with Harry Potter now, seeing their "new" fave author is writing adult-themed novels nowadays?

  2. Thank you very much indeed. That’s very good news.

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